The Math of Targeting

For years PDI has been quietly providing consultants, candidates, pollsters and research institutions with the data and targeting necessary to effectively run and analyze campaigns.  Through the years, PDI has become known for very solid targeting of likely...

Updated 2014 Primary Numbers

The following detailed table shows the latest voter registration for California, each legislative and congressional district, each county and the Board of Equalization. The Secretary of State today released their latest voter registration data, using 2013 year-end...

First San Diego Mayoral General Returns

The first batch of absentee ballot returns for the San Diego Mayoral Election are in, and they provide this snapshot of the voters who have turned in their ballots thus far: :: Only 13% of the voters with mail-in ballots have returned their ballots as of January 18th....

Six Californias?

Last week Tim Draper submitted a ballot measure to split California into six states. It didn’t take long for us to start getting asked “what would the political breakdown be of each of these?” First off, the map on the Six Californiawebsite is...

The Importance of Being Efficient

The tightly contested San Diego Mayoral Election has generated millions of dollars in spending, in a very short amount of time.  The election has posed several challenges for candidates and consultants who would normally expect a one to two year run-up before an...

San Diego Mayoral Special – Two Weeks Out

The San Diego Mayoral Special Election is now just two weeks away, and over 75,000 votes have been cast – likely representing 25% of the overall electorate this coming November 19th. As the following charts show, these early voters have followed some distinct patterns...