by Paul | Apr 2, 2013 | News
Political targeting has become more refined over the years, particularly in California where the PDI database has provided consultants and candidates with access that can only be dreamed of in other states. As a result, campaigns can more efficiently target the...
by Paul | Apr 2, 2013 | News
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot. In the 2012 General election, traditional...
by admin | Feb 9, 2013 | News
Welcome to the new Political Data Blog. PDI has been in business since 1987, originally working on the Warner Bros Lot in Burbank running mailing lists and voter selects on giant mainframe systems. Times have changed and technology has advanced to the point that you...
