Nobody Votes in LA?

The New York Times recently panned the LA electorate for dismal 21% turnout in the March Mayoral primary, citing the fact that it was the lowest for an open Mayoral seat since 1978.  The final breakdown of votes now matched to the PDI database gives us better...

Stuck in the Mail

(updated with LA Data below) It’s one of the realities of modern elections: the growing reliance on mail-voting means more and more late ballots are uncounted. After the 2012 General Election Kim Alexander of the California Voter Foundation tweeted a sobering...

What’s the Final Word on Online Reg?

Democrats are gathering in Sacramento for their annual convention and one question on delegates’ minds is “what was with those online registrants?”  Many credit the online registration for narrow Democratic victories and the 2/3 legislative super-majorities.  Senator...

What's the Final Word on Online Reg?

Democrats are gathering in Sacramento for their annual convention and one question on delegates’ minds is “what was with those online registrants?”  Many credit the online registration for narrow Democratic victories and the 2/3 legislative super-majorities.  Senator...

Jerry Brown Goes to China

With the Governor visiting China this week we decided to take a closer look at Chinese voters in the California electorate. At the outset it is important to note that there are several Asian communities with significant voting populations in California.  There are 1.5...

What is the value of targeting mail?

For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures.  Is it “back and forth” or “back-and-forth”?  Does that Question Mark go inside the quotations? While typos can be...