Modeling is the New Black

Candidates and consultants are always looking for the next big thing in campaigns, and in 2014 it seems that new thing is here: Modeling. Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to...

2014 General Election Universes, and ProTips!

With the Primary Election finally coming to a close, each of the counties has provided PDI with new voter files including vote history for the June election allowing us to create the new 2014 General Election Likely Voter Universes. These likely voter universes are a...

State Controller Votes by County (updated)

Political observers are closely watching the daily returns for the State Controllers race as four candidates are virtually tied for four slots. Many will be tracking this race as county results come in.  The following new infographic shows how the...

All Turnout Is Local?

Just in time for election day navel-gazing, PDI has produced a tool for looking up any zip code in the state and peeking at the partisan, ethnic, and age characteristics of the absentee ballots that have already been cast. One zip code that we really wanted to see:...

Election Day

Election Day is here, and one last day for campaigns to try and prove Sac Bee Columnist Dan Walter’s 25% turnout prediction wrong. The raw voter turnout that has been processed and reported by the counties is 2.138 million. That’s relatively close to the...