by Paul | Apr 12, 2013 | News
Democrats are gathering in Sacramento for their annual convention and one question on delegates’ minds is “what was with those online registrants?” Many credit the online registration for narrow Democratic victories and the 2/3 legislative super-majorities. Senator...
by Paul | Apr 9, 2013 | News
With the Governor visiting China this week we decided to take a closer look at Chinese voters in the California electorate. At the outset it is important to note that there are several Asian communities with significant voting populations in California. There are 1.5...
by Paul | Apr 3, 2013 | News
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations? While typos can be...
by Paul | Apr 2, 2013 | News
Political targeting has become more refined over the years, particularly in California where the PDI database has provided consultants and candidates with access that can only be dreamed of in other states. As a result, campaigns can more efficiently target the...
by Paul | Apr 2, 2013 | News
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot. In the 2012 General election, traditional...
